Simcoe Cycles display. 2015.Temporary and Modular Works.w/OTSI Projects        
This modular booth was designed to showcase an emerging Toronto-based bicycle company, Simcoe Cycles. It was presented at the North American Bicycle Tradeshow in Las Vegas, NV.

Simcoe Cycles makes vintage inspired bikes for urban riding. This display booth was built for North America's largest bicycle trade show to show off the growing company.

The goal of the booth was to create a welcoming, urban feel in the booth, standing in contrast to a show full of performance oriented sports brands. This was achieved by using warm materials such as birch plywood and creating a living room-like sitting area for customers to peruse catalogs.